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SEO was pretty simply a few years back, but fierce competition as well as other marketing techniques including pay-per-click (PPC) advertising have driven website owners to take immediate action to make sure their websites are SEO friendly.In this article, we’ll discuss a few techniques involved on a website that makes it easily recognizable by the major search engines. After all, what’s the use of having a website if it cannot be found? It was in the start of the internet boom that websites appeared in the search engine results as they were created. Now it takes a lot effort, patience and proven techniques in order to be found on the web.Many people, including company owners or bloggers create websites not specifically for themselves but in order to reach out to other people to either educate them on a particular matter or to sell a product or service. SEO definitely helps in improving this visibility of the website. Since search engines now use specific algorithms to rank websites, the SEO methods and techniques used on any given website must conform to these methodologies. This technique is normally referred to as “white hat” SEO listing.Keywords and LinksIt is all about keywords and backlinks that make a website SEO friendly. A basic formula to understand is great content plus quality links equals search engine success. The SEO techniques target the search criterion that is based on text, images and links. These are targeted based on web preferences. SEO methods deal with all the content and design of a website and create aspects that are easily recognizable by the search engines.The techniques used in SEO may require editing the entire content of the website in order to make relevant keywords part of the content. Keyword implementation is a very important aspect of SEO. These are words or phrases that people type in the search engines when they are looking for good results. It is important for websites to have these keywords implemented in the content in order to rank high. I recommend that the first, second and third paragraphs of any page should include at least one of the keywords or key phrases. The second important aspect is the structure of the website that should be easy to navigate by the end user as well as the search engines.The more simple the code and the faster your server loads your website, the better ranking your website will have.Another great technique is to get link generation. You can accomplish this by requesting others high ranking sites point to your website. As the search engines find more of your links, your site’s popularity and ranking will start increase. Also, I highly recommend using Google’s new backlink tool.Categories of SEOIt is also important to understand that there are two very important categories of SEO; white hat SEO strategies and black hat SEO strategies. The white hat strategies use the natural methods to derive results whereas black hat strategies use various quick and illegitimate techniques that might provide a high ranking to a website but can also cause the site to be blacklisted when caught. In most cases, your site can be permanently banned from ever getting found! If you’re planning on hiring someone or a company that specializes in SEO services, be sure to choose a reputable company who implements only white hat SEO services.Evolution of SEOThe development in SEO techniques and methods are still evolving as newer technologies and methodologies are being developed to achieve high search engine rankings and generating relevant traffic through appropriate marketing. This is also because the search engines change their algorithms frequently and the SEO techniques need to be updated with them to perform better. SEO is the buzz today and if you’re concerned about being lost in the thousands of websites being developed daily, then you need to get your website ready for SEO.

Software testing is an important step in Software Development Life cycle. It is a process that ensures the quality and reliability of our software product. It is utilized to check the level of accuracy and the excellence of the software that has been developed. During Software testing, specific steps are executed in a certain sequence by software testers to ensure that the quality goals have been achieved.Testing process is usually performed in a systematic and planned manner referred to as Software Test Life Cycle. STLC is responsible for managing and controlling all the activities related to software testing. We can refer it as the validation process for software testing. Both SDLC and STLC go in parallel during the software development process.Software testing is important because of the following three major reasons:(1)To meet the customer requirementsA software is created on the basis of a set of requirements. These requirements are often provided to you by your clients or customers for whom you are going to develop the software. During the software testing process, the tester identifies whether the software is functioning in accordance with the demands and expectations of the target customer or not. A component or components of the system are checked through different techniques to ensure that the actual outcome of the software application is matched with the expected outcome.(2)To Identify and remove software bugsSoftware testing ensures that your code is free of any errors.An error or defect that is identified during the testing process is normally referred to as a software bug. Defects or bugs in software may arise because of various reasons and may also be created during the coding process. If not identified and removed timely, these bugs can create serious problems during the software usage on later stages. With the help of various testing techniques, a tester is able to identify bugs in the software. These bugs are then corrected and the specific module of the software is tested again or as per requirement.(3)To avoid failure of application in futureA poorly tested software results in failure on later stages and may bring a bad name to the organization that has developed it. Moreover, if defects arise on a later stage of development then it is very difficult to remove those and also to maintain the application, both in terms of cost and complexity.Hence ensuring the smooth flow of your software application is of extreme importance if you want to stay in the business and this is done effectively through making effective use of software testing techniques.

One of the questions that we get asked pretty often is ‘How can I fit trading into my life? I work normal daytime hours, and can’t be in front of the screen. What do I do?’This is one of the most common issues for newer traders, and people that are still struggling to find the time to trade. Most people think that you need to spend hours in front of the screen as a day trader to make money trading forex. This is a huge misconception that couldn’t be further from the truth.As professional forex traders, we know that its possible and practical to make money trading forex from as little as 20 minutes a day. You just need to follow the next 5 steps to reducing your time in front of the screen and fit trading into your lifestyle around your day job.1. Keep your Day Job.Too many people get into trading and instantly try to work out how quickly they can quit their job. This is usually all within the first 2 or 3 months, when they are still in the honeymoon period. You need to be fully aware that you are not going to quit your job and retire on a beach inside of your first 6 months. The best thing you can do for your trading is to keep your day job which brings in the regular income, while you grow your trading account, and if possible add funds to it along the way.Trading the forex markets while you have a regular income coming in will mean that you don’t have the need to try to force the market, to overtrade, to force trades and to try to make money. You can focus on the essential part of trading, which is trading.2. Learn to Trade the higher timeframes.If you’re going to fit trading into your lifestyle you have 2 options. Firstly trade really small timeframes such as 30 second and 1 minute charts, which funnily enough is what most amateurs start doing. They feel they have to make money in those 30 minutes in front of the screen in a state of heightened tension. This is certainly one way to do it, however it seems a stressful, difficult, not to mention scary way of trading! Trading small timeframes like the 1 minute chart is incredibly difficult, as you may have a 3 pip stop loss with a 1 pip spread. This means that 33% of your trade is just the transaction cost. This means making money rather difficult. Not to mention the spread could be 2 or 3, and you land yourself in a whole world of pain.Why not take the sensible and practical approach of trading higher timeframes like Daily charts. This way you only need to be at the charts once a day when the New York market closes, which you can quite easily fit into your lifestyle. Trading for 20-30 minutes at the end of the trading day allows you to trade multiple currency pairs, and benefit from their movement over the course of the trading day.3. Restrict your trading time.Don’t give yourself 3 hours in the evenings to trade. Believe me, you’ll find a way to spend 3 hours in front of the charts. Trading can become addictive, and if you don’t consciously restrict yourself to a certain time period, you’ll find yourself there for hours or even days!Human beings only have the ability to concentrate fully for 20-30 minutes, so why on earth would you want to be controlling your money 6 hours later? Your brain will be like a vegetable and not capable of making logical decisions. Restrict your trading time to under 30 minutes a day, and trade the way you want to trade for the rest of your life.4. Don’t become obsessed with trading.Trading can be incredibly addictive, if you let it. Remember that trading is just one aspect of your life, don’t let it be the dominant part of it. Don’t trade for trading sake. You’re trading only if your edge is present in the marketplace, and the market presents a high probability opportunity. Again you’re trading to make money over time, and sometimes there will be nothing there, so walk away.5. Trading less, to make more.Lots of new traders believe that the more that you trade, the more profit you stand to make. Stands to reason, right? With almost everything else, the more time and effort you put in, the more you get out. Learn how to trade less, to make more.Trading is slightly different. While you’re learning to trade, the more time and effort you put in, the quicker it is likely that you’ll see improvements in your learning, understanding and results. However when it comes to trading itself, it is knowing when not to trade that is as equally important as when to trade. The market will produce a certain number of high probability opportunities every month, and no matter how hard you try, you can’t force any more. Instead focus on trading those high probability price action signals when they present themselves and stand by to reap the rewards.Less really is more. Focussing on high probability price action signals will likely lead to profitability, while forcing low probability trades will undoubtedly cost you money.Finally… Imagine that you had to risk 10% of your account on each trade, and watch how selective you suddenly become. Keep that standard and apply it to all of your trades at lower levels of risk such as 1%. Beyond that, try restricting yourself to no more than 5 trades per week and you’ll be forced to pick the best opportunities. As your discipline improves, look to take additional trades, if the market presents you with the opportunity.